The Key To A Successful Digital Strategy For Accountants & Consultants
The key of this post is STRATEGY.
There are lots of strategies when it comes to digital, but my utmost favorite is MAKING MONEY.
Therefore, if you want to make money there are a few things that need to happen.
I need to reach the right person, with the right message, with the right offer.
Those are the key ingredients to making money.
Furthermore, I need to be a gentleman and not attempt to knock down doors of prospective clients.
I should seek permission.
Permission is granted when someone asks for something from me.
This is called an "opt-in".
After the "opt-in", I now have permission to talk to the client about what they just received from me...
Think about this as "dating".
In summary, a smart digital strategy involves something to do with making money (notice, I did not say "branding")
And the key ingredients of a good digital strategy involve the following:
1) Message 2) Offer 3) Follow Up
If this interests you then you might want to take a gander at my Client Attraction Systems product in the product section.
Joe "I don't like chasing prospects" Gallegos, CPA
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